The conference will take place in Melbourne (14 November) and Sydney (16 November). Elevate will bring together industry experts, customers and more to unpack the complex challenges and future of rebate management.

The event will feature networking, presentations, panel discussions, an exchange of ideas and tactics, and an opportunity to forge partnerships.

Enable’s co-founder and CEO Andrew Butt who will deliver the keynote address said, “Unprecedented times are upon us. Supply chain disruption, industry consolidation and customer expectations have never been higher. But there’s a way to combat all these challenges: working better together. Now alignment between trading partners is critical not just to maintain business but to grow it.”

“As rebates become increasingly integral to maintaining positive trading relationships, it’s important that we acknowledge the work of the individuals and businesses maintaining those rebate programs.”

“Rebate strategists are the unsung heroes of the supply chain’s financial world, and we want to celebrate them and their accomplishments. We want to bring their achievements into the conversation and acknowledge that hard work and dedication to improving supply chain relationships.”

Attendees will have the opportunity to:

• Use SaaS technology and Enable’s collaboration portal allows all parties to work together to influence behaviour. (Rebates impact USD$76 trillion across the globe).
• Hear from experts across finance, procurement and sales, and gain inspiration from peers (Barbeques Galore, Bondi Blades, and more) who have transformed their industry with their unique approach to rebate management.
• Absorb fresh perspectives and innovative ideas around rebate strategy.
• Participate in panel discussions that explore the future of rebate strategies in an ever- evolving business landscape.
• Access research, customer case studies and best practices that will serve as a guide long after the event concludes.

In Gartner’s latest Market Guide for B2B Profit Optimisation Software (7 August 2023), Gartner says organisations should “simplify negotiation, improve margins and incentivise additional purchases by offering rebates instead of contractual discounts.”

The market for rebate management software is growing rapidly. The potential market is large, with both vendors and buyers in need of software to manage rebate negotiation and claim management processes.

Rebates are an efficient way to incentivise B2B purchasing because the customer only receives the incentive after exhibiting the desired purchasing behaviour.

Rebates have been under-utilised because the claim and settlement process require extra effort by the buyer and the seller. Rebate management software automates those processes and makes administering rebates easier for both parties.

Gartner estimates that the market for B2B price optimisation and management software, plus related services, grew by 9% in 2020 to $542 million. This figure includes revenue generated by the software vendors but does not include revenue from pure consulting companies or from complementary products such as configure, price and quote (CPQ) offerings.

This slower growth (compared with 20% in 2019) is attributed to companies delaying purchase decisions, due to the Covid-19 pandemic. Early indicators suggest that growth in 2021 will also be lower than in 2019. Gartner estimates that about 1,800 companies had deployed PO&M software at the end of 2020, with an average annual spend of about $300,000.

Gartner estimates that at least 10,000 B2B companies globally might benefit from a PO&M deployment. As software and implementation costs fall, the addressable market will expand. The market is currently lightly penetrated.

To register, visit here. Attendance is complimentary.

About Enable
Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting with finance and commercial teams, Enable helps you better manage rebate complexity with automated real-time data and insights, accurate forecasting and stronger cross-functional alignment. This lets you — and everyone in your business — know exactly where you are with rebates. Then you can extend Enable externally to suppliers and customers, setting them up with one collaborative place to author, agree upon, execute on, and track the progress of deals.